Product marketing manager with expertise in leading teams and driving strategic outcomes. With a background at the agency level and specialization in SaaS, I have a proven track record of data-driven decision making. My primary focus has been on owning strategic product messaging and positioning in conjunction with direct sales and partner enablement in B2B SaaS. My previous background in growth & partner marketing in conjunction with product marketing has fueled my go-to-market launches by pairing campaign management and partner integration for larger success.
- Led end-to-end product launches across AI-driven solutions, driving adoption in enterprise markets and directly supporting the acquisition of 3 strategic partnerships valued at 8+ figures each in lifetime revenue
- Developed and executed go-to-market plans including messaging, positioning, and field enablement, resulting in 40% faster sales cycles through improved collateral and training
- Created and scaled sales enablement assets including decks, whitepapers, demos, and partner playbooks, empowering sales teams to increase win rates by 25% in competitive deals
- Partnered cross-functionally with product, BD, and sales to craft differentiated narratives, contributing to $20M+ in pipeline influenced by launch campaigns
- Advised on go-to-market strategy for multiple product releases and updates, resulting in 104% increase in new pipeline opportunities
- Partnered with leadership teams to refine product positioning and messaging, strengthening differentiation and accelerating market adoption
- Delivered sales enablement frameworks and collateral that empowered client sales teams to achieve a 24% higher close rate
- As the founding PMM, owned the go-to-market strategy for the core product (autonomous AI navigation for robotics), driving adoption and contributing to 84% ARR growth
- Launched new verticals that expanded the company's market footprint, leading to a 58% increase in new revenue opportunities
- Directed market positioning through strategic storytelling and ongoing competitive intelligence, strengthening differentiation and helping secure wins in 70% of competitive evaluations
- Supported sales enablement directly and through partners by developing and maintaining a partner program, delivering collateral and training that resulted in a 35% reduction in sales cycle length
- Owned partner marketing across North America, managing budgets and content programs that expanded the partner network and drove a 32% increase in net-new revenue opportunities
- Directed field events and co-marketing campaigns with internal stakeholders and partner brands, generating $35M+ in influenced pipeline
- Led demand generation initiatives through joint campaigns and partner enablement, resulting in a 25% lift in lead conversion rates
- Averaged over 100% sales quota attainment in 2021
- Directed marketing strategy and execution for direct and partnership accounts. Mentored my team of 5 in conjunction with client teams to achieve Key Performance Metrics including 96% client satisfaction ratings
- Managed co-marketing efforts on partnerships with the Denver Broncos, Utah Jazz, and BYU Football. Created content marketing campaigns for web and social media. Created customer training program, shortening sales cycle by 38%
Comprehensive marketing education covering digital marketing, consumer behavior, market research, and strategic marketing planning.
Advanced certification in Google Analytics covering data analysis, reporting, and optimization strategies.
Comprehensive certification in inbound marketing methodologies, content strategy, and lead generation techniques.
Go-to-Market Strategy • Product Marketing • Partner Marketing • Market Research • Sales Enablement • Content Marketing • Product-Led Growth • AI Product Growth • Win/Loss Analysis • Analyst Relations • Buyer Persona • Ideal Customer Profile • Value Proposition Development • Pricing & Packaging Strategy • Customer Retention/Expansion
Salesforce • HubSpot • Adobe Creative Suite • AI/Artificial Intelligence • Asana • Amplitude • 6Sense • ChatGPT • Google Analytics • Market Research Tools
- Go-to-Market Strategy
- Competitive Intellilgence
- Sales Enablement
- Budget Ownership
- Product Marketing
- Content Marketing
- Search Engine Marketing
- Partner Marketing
- Salesforce
- Hubspot
- Asanasteppers
- Adobe Creative Suite
- Google Analytics
- Adobe Marketo
- Amplitudegraphic_eq
- Slack
Bachelor of Science: Marketing
Professional Sales, Certificate of Proficiency
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- Address Utah, USA
- Email jared.k.beckstead@gmail.com
- Phone (303) 472-7592
- Consulting Available